During 2012 Turkish Airlines took important steps in making Istanbul one of the most important centers of the aviation world.

Total Traffic Results
  2012 2011 2010 2009 2008 2007
Revenue passenger (000) 39.045 32.648 29.119 25.102 22.597 19.636
Available seats-km (million) 96.124 81.193 65.100 56.574 46.343 41.619
Revenue passenger-km (million) 74.410 58.933 47.950 40.130 34.265 30.251
Passenger load factor (%) 77,4% 72,6 73,7 70,9 73,9 72,7
Number of destinations 219 196 174 158 145 142
Number of landings 308.384 270.618 245.226 213.953 189.328 168.899
Kms flown (000) 542.339 419.113 358.370 311.869 262.124 232.147
Cargo (Ton) 454.293 375.042 302.983 230.709 191.934 177.508
Mail (Ton) 16.570 12.796 10.973 7.351 6.956 6.714
Excess baggage (Ton) 3.683 4.170 3.629 3.734 3.752 3.462
Available ton-km (million) 14.288 11.926 9.036 7.795 6.147 5.535
Revenue ton-km (million) 9.425 7.467 5.894 4.784 3.993 3.549
Overall load factor (%) 66,0 62,6 65,2 61,4 65,0 64,1
Domestic Flights Traffic Results
  2012 2011 2010 2009 2008 2007
Revenue passenger (000) 15.906 14.488 13.645 11.692 11.063 9.984
Available seats-km (million) 12.012 11.164 10.437 9.038 8.488 8.117
Revenue passenger-km (million) 9.465 8.584 8.007 6.819 6.417 5.924
Passenger load factor (%) 78,8 76,9 76,7 75,4 75,6 73,0
Number of destinations 37 44 42 38 34 33
Number of landings 128.541 120.677 112.842 97.697 92.593 87.162
Kms flown (000) 77.567 70.757 65.576 56.313 53.372 51.016
Cargo (Ton) 37.152 34.415 35.353 33.037 34.305 35.518
Mail (Ton) 2.948 3.025 3.971 3.549 3.427 3.555
Excess baggage (Ton) 1.521 1.879 1.700 1.450 1.589 1.538
Available ton-km (million) 1.372 1.273 1.191 1.047 1.000 946
Revenue ton-km (million) 887 813 757 652 615 570
Overall load factor (%) 64,7 63,9 63,6 62,3 61,5 60,3
International Flights Traffic Results
2012 2011 2010 2009 2008 2007
Revenue passenger (000) 23.139 18.160 15.474 13.410 11.534 9.652
Available seats-km (million) 84.112 70.029 54.663 47.536 37.855 33.502
Revenue passenger-km (million) 64.945 50.349 39.943 33.311 27.848 24.327
Passenger load factor (%) 77,2 71,9 73,1 70,1 73,6 72,6
Number of destinations 182 152 132 120 111 109
Number of landings 179.843 149.941 132.384 116.256 96.735 81.737
Kms flown (000) 464.772 348.356 292.794 255.556 208.752 181.131
Cargo (Ton) 417.141 340.627 267.630 197.672 157.629 141.990
Mail (Ton) 13.622 9.771 7.002 3.802 3.529 3.159
Excess baggage (Ton) 2.162 2.291 1.929 2.284 2.163 1.924
Available ton-km (million) 12.916 10.653 7.845 6.748 5.147 4.589
Revenue ton-km (million) 8.538 6.654 5.137 4.132 3.378 2.979
Overall load factor (%) 66,1 62,5 65,5 61,2 65,6 64,9

New Destinations

Within the framework of growth strategies Turkish Airlines added 34 new destinations in 2012. The company, flying to more countries than any other airline in the world, became the 5th largest carrier worldwide and the 2nd largest in Europe by destination number.

Marketing and Sales Activities

Turkey, currently positioned among the 20 largest economies in the world, and with a constantly developing economic and demographic structure, has registered significant improvements in the aviation industry over the past decade.

Turkish Airlines flies to more countries than any other airline in the world and has the 5th largest flight network. The company is the flag carrier brand of Turkey, and holds the Best Airline in Europe title.

Turkey, as Turkish Airlines’ direct market, constitutes its core business region. Nonetheless, within the framework of the global aviation industry, this market alone is insufficient to acquire the desired volume and market position. Therefore, growth and a strengthening of market position require a strategy of global orientation; in other words, the partnership needs to take advantage of other associated markets.

In this context, Turkish Airlines operates flights to many new points in transit markets supplementary to the local market, while increasing the frequency of use at existing points. In so doing, the Company succeeds in positioning itself favorably, thanks to robust marketing strategies, a broad flight network and capacity increase. As of the end of 2012, its flight network covers 217 points in 96 countries. Turkish Airlines, while extending penetration through a capacity increase, also enriched product variety offered to customers, by adding new destinations to its flight network.

Turkish Airlines continued to grow at Istanbul Atatürk Airport, and to offer more comfortable and express travel through Istanbul Sabiha Gökçen Airport (SAW) and Ankara Esenboga (ESB) based flights. It also takes advantage of opportunities in emerging markets.

Performance

Due to its structure, the aviation industry is susceptible to the economic and political developments occurring in any region of the world. Economic recession and political transition, especially the developments observed in Syria, have decreased demand for air transport. Yet despite the negative influences, Turkish Airlines succeeded in increasing passenger number in 2012 as well. Passenger numbers for the January-December 2011 period were at 32.6 million. And in one year an increase of 19.6% was recorded, whereby the number reached 39 million.

In terms of international flights, Turkish Airlines has just completed a successful year. When compared to 2011, the number of passengers in “Business/Comfort Class” rose by 34%, while International to International Transfer passengers rose by 44%. Meanwhile, passenger load factor rose by 5 points to 77.4% in the same period.

Activities

Argentinean soccer superstar Lionel Messi was named Brand Ambassador for Turkish Airlines.

Turkish Airlines, continuing its international brand awareness projects, signed a deal with Argentinean star Lionel Messi, the world’s most valuable soccer player, who became its new Brand Ambassador. Messi’s commercial shot with famous basketball player Kobe Bryant broke all viewing records.

Customer satisfaction safeguarded against economic crisis.

Turkish Airlines has sustained its growth, despite global economic crisis, thanks to its successful dedication to customer satisfaction. Customers feel that they receive value for money from Turkish Airlines, both in ground services and during the flight itself.

Best Airline, Europe

Customer satisfaction is reflected in the awards Turkish Airline has garnered. Skytrax, evaluating airline companies and airports according to diverse parameters, selected Turkish Airlines as the Best Airline, Europe for the second time in a row according to the criteria of service and quality standards. The goal is to continue this success in 2013 as well.

Turkish Airlines left its imprint on the Skytrax Awards, 2012.

  • Best Airline, South Europe
  • Best Airline, Europe
  • Best Premium Economy Class Airline Award, 2nd place
  • Best Premium Economy Class Catering Award, 2nd place