During 2012 Turkish Airlines took important steps in making Istanbul one of the most important centers of the aviation world.
|Revenue passenger (000)||39.045||32.648||29.119||25.102||22.597||19.636|
|Available seats-km (million)||96.124||81.193||65.100||56.574||46.343||41.619|
|Revenue passenger-km (million)||74.410||58.933||47.950||40.130||34.265||30.251|
|Passenger load factor (%)||77,4%||72,6||73,7||70,9||73,9||72,7|
|Number of destinations||219||196||174||158||145||142|
|Number of landings||308.384||270.618||245.226||213.953||189.328||168.899|
|Kms flown (000)||542.339||419.113||358.370||311.869||262.124||232.147|
|Excess baggage (Ton)||3.683||4.170||3.629||3.734||3.752||3.462|
|Available ton-km (million)||14.288||11.926||9.036||7.795||6.147||5.535|
|Revenue ton-km (million)||9.425||7.467||5.894||4.784||3.993||3.549|
|Overall load factor (%)||66,0||62,6||65,2||61,4||65,0||64,1|
|Revenue passenger (000)||15.906||14.488||13.645||11.692||11.063||9.984|
|Available seats-km (million)||12.012||11.164||10.437||9.038||8.488||8.117|
|Revenue passenger-km (million)||9.465||8.584||8.007||6.819||6.417||5.924|
|Passenger load factor (%)||78,8||76,9||76,7||75,4||75,6||73,0|
|Number of destinations||37||44||42||38||34||33|
|Number of landings||128.541||120.677||112.842||97.697||92.593||87.162|
|Kms flown (000)||77.567||70.757||65.576||56.313||53.372||51.016|
|Excess baggage (Ton)||1.521||1.879||1.700||1.450||1.589||1.538|
|Available ton-km (million)||1.372||1.273||1.191||1.047||1.000||946|
|Revenue ton-km (million)||887||813||757||652||615||570|
|Overall load factor (%)||64,7||63,9||63,6||62,3||61,5||60,3|
|Revenue passenger (000)||23.139||18.160||15.474||13.410||11.534||9.652|
|Available seats-km (million)||84.112||70.029||54.663||47.536||37.855||33.502|
|Revenue passenger-km (million)||64.945||50.349||39.943||33.311||27.848||24.327|
|Passenger load factor (%)||77,2||71,9||73,1||70,1||73,6||72,6|
|Number of destinations||182||152||132||120||111||109|
|Number of landings||179.843||149.941||132.384||116.256||96.735||81.737|
|Kms flown (000)||464.772||348.356||292.794||255.556||208.752||181.131|
|Excess baggage (Ton)||2.162||2.291||1.929||2.284||2.163||1.924|
|Available ton-km (million)||12.916||10.653||7.845||6.748||5.147||4.589|
|Revenue ton-km (million)||8.538||6.654||5.137||4.132||3.378||2.979|
|Overall load factor (%)||66,1||62,5||65,5||61,2||65,6||64,9|
Within the framework of growth strategies Turkish Airlines added 34 new destinations in 2012. The company, flying to more countries than any other airline in the world, became the 5th largest carrier worldwide and the 2nd largest in Europe by destination number.
Turkey, currently positioned among the 20 largest economies in the world, and with a constantly developing economic and demographic structure, has registered significant improvements in the aviation industry over the past decade.
Turkish Airlines flies to more countries than any other airline in the world and has the 5th largest flight network. The company is the flag carrier brand of Turkey, and holds the Best Airline in Europe title.
Turkey, as Turkish Airlines’ direct market, constitutes its core business region. Nonetheless, within the framework of the global aviation industry, this market alone is insufficient to acquire the desired volume and market position. Therefore, growth and a strengthening of market position require a strategy of global orientation; in other words, the partnership needs to take advantage of other associated markets.
In this context, Turkish Airlines operates flights to many new points in transit markets supplementary to the local market, while increasing the frequency of use at existing points. In so doing, the Company succeeds in positioning itself favorably, thanks to robust marketing strategies, a broad flight network and capacity increase. As of the end of 2012, its flight network covers 217 points in 96 countries. Turkish Airlines, while extending penetration through a capacity increase, also enriched product variety offered to customers, by adding new destinations to its flight network.
Turkish Airlines continued to grow at Istanbul Atatürk Airport, and to offer more comfortable and express travel through Istanbul Sabiha Gökçen Airport (SAW) and Ankara Esenboga (ESB) based flights. It also takes advantage of opportunities in emerging markets.
Due to its structure, the aviation industry is susceptible to the economic and political developments occurring in any region of the world. Economic recession and political transition, especially the developments observed in Syria, have decreased demand for air transport. Yet despite the negative influences, Turkish Airlines succeeded in increasing passenger number in 2012 as well. Passenger numbers for the January-December 2011 period were at 32.6 million. And in one year an increase of 19.6% was recorded, whereby the number reached 39 million.
In terms of international flights, Turkish Airlines has just completed a successful year. When compared to 2011, the number of passengers in “Business/Comfort Class” rose by 34%, while International to International Transfer passengers rose by 44%. Meanwhile, passenger load factor rose by 5 points to 77.4% in the same period.
Turkish Airlines, continuing its international brand awareness projects, signed a deal with Argentinean star Lionel Messi, the world’s most valuable soccer player, who became its new Brand Ambassador. Messi’s commercial shot with famous basketball player Kobe Bryant broke all viewing records.
Turkish Airlines has sustained its growth, despite global economic crisis, thanks to its successful dedication to customer satisfaction. Customers feel that they receive value for money from Turkish Airlines, both in ground services and during the flight itself.
Customer satisfaction is reflected in the awards Turkish Airline has garnered. Skytrax, evaluating airline companies and airports according to diverse parameters, selected Turkish Airlines as the Best Airline, Europe for the second time in a row according to the criteria of service and quality standards. The goal is to continue this success in 2013 as well.