Despite the impact of the global economic crisis, the growth of the Turkish aviation industry continued in 2012, outperforming the global industry average considerably. The number of passengers utilizing Turkish airports rose by 11% when compared to the previous year. Meanwhile, Turkish Airlines surpassed the Turkish average in 2012, increasing passenger number by 20% and cargo transportation by 21%. And despite the unfavorable conditions other airlines are experiencing; Turkish Airlines became one of the largest growing airlines both in terms of passenger and cargo capacity, owing to its planned growth strategy.

Turkish Airlines, geared at progressing towards the top of the list of the world’s largest airlines, was distinguished by its performance in various rankings in 2012.

The company ranked in 3rd place in terms of passenger number among European airlines, and is among the first 12 airlines in terms of international passenger number.

In 2012, the Company’s successes resulted in increased profitability. It has also maintained its resolve to become the world’s best and largest carriers by destination number. It plans to be among the top 100 brands worldwide, and to increase quality standards to and become a 5 star airline within the next 5 years.

Changes in Revenue Management System

Reflecting globalization and the inherent competition among global actors; the Revenue Management System has changed in parallel to developments in fare structure and marketing strategies, with one of the most advanced systems implemented in the world. The new system provides us the opportunity to control revenues derived from connecting flights by utilizing more advanced scientific forecasting and optimization models. As of January 2013 the new Revenue Management System, which will provide a far more advanced structure, comes into operation. It will be implemented for over two years, during which time it is estimated to result in a rise in passenger revenues of 02% - 0.5%. And apart from its positive contribution to profitability targets, the system is also destined to boost customer satisfaction.

Revenue Management business procedures have been restructured in line with sustainable growth strategies. The project is expected to contribute both to the Company’s income and also generate millions of dollars in foreign currency inflow to Turkey in 2013.

As of the end of 2012, Turkish Airlines offered flights to 217 cities in 96 countries, with the number of airports served reaching 219.
Turkish Airlines, breaking records each year, will continue to strengthen Turkey’s bonds with the world by continuing opening new routes in 2013.

Turkish Airlines carried 37,997,786 regularly scheduled passengers in 2012 and hosted 166,152 on additional flights. The Company conducted 3,079 Hajj and Umrah (pilgrimage) flights carrying 419,396 passengers. To take better advantage of spare capacity in the Company’s timetable, 2,647 charter were made, through which a total of 462,093 passengers were carried.

In scheduled flights 41% of Turkish Airlines passengers are domestic. And in the international market, among the total number of scheduled and additional flights, approximately 13.5 million passengers originate from Europe.

Turkish Airlines, distinguished by its dynamic human resources numbering 15,857 employees, its young fleet of aircraft and its pioneering strategies, achieved its historically highest seat occupancy rate in 2012.

Turkish Airlines, Inc. was founded in 1933 in Turkey. Its main fields of activity are the performing of all types of domestic and international passenger and cargo air transportation.

Turkish Technic was established on 23 May 2006 as a wholly-owned subsidiary of Turkish Airlines. The company conducts its activities aimed at becoming an important regional air transport technical maintenance base, supplying the aviation industry with whatever maintenance, repair, and technical and infrastructure support it may require.

As of the end of 2012 the total number of employees working for Turkish Airlines stood at 15,857. Forty captain pilots of different nationalities are on duty. The Group’s 9 joint business units are appreciated with receiving share method.

Turkish Airlines flies to 36 domestic and 181 foreign airports, which brings the total number to 217 destinations. In 2012, airline companies limited their capacity to a large extent in an attempt to maintain their seat occupancy ratio. In stark contrast, despite increasing its capacity, Turkish Airlines has still registered its historic best load factor. Thanks to this strategy, which increases profitability, Turkish Airlines carried 23 million international passengers in 2012. Among this number, nine million were transfer passengers, with connection flights.

Eighty years ago, Turkish Airlines took to the skies from Turkish soil. Istanbul, Eskişehir and Ankara were the initial destinations of what has turned out to be a splendid journey; a journey begun with just 24 personnel, five airplanes and 19 seats.
Turkish Airlines, crowned with the “Best Airline in Europe” award two years in a row, is one of the largest global flight networks with 217 destinations in 96 countries.

Turkish Airlines will further this steady growth with fresh goals and new successes.
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