Turkish Airlines is increasingly preferred with each passing day, and has continued to grow accordingly. The Company follows an effective strategy of turning industry-related opportunities to its advantage thanks to its robust commercial characteristics. In fact, Turkish Airlines is advancing confidently towards its goal of consolidating its position among the leading airlines in the global market.
Turkish Airlines implements effective network and marketing strategies to increase profitability in parallel to growth, and to meet capacity increase objectives. The Company is expanding its network by adding new destinations, having become acknowledged worldwide for its expansion strategy. Turkish Airlines is positioned as the largest carrier worldwide and the 2nd largest by international destination number. Indeed, in the summer season of 2012 Turkish Airlines became the 5th largest carrier worldwide by destination number. In the winter season, the Company surpassed its competitors to become the 5th largest airline in terms of flight network thanks to the thirty four new destinations added by the end of 2012, which marked a historic high for the Company.
Istanbul, being a transfer point on Europe-Middle East, Europe-Far East and Asia, Europe-Africa, and America-Middle East lines, reduces flight time and introduces the flexibility to use a variety of fleets of diverse capacity. Owing to its geographical position, Istanbul offers connection of closer proximity when compared with other potential transfer points. Istanbul bridges both East and West, which enables the use of a narrow body fleet, thus providing a considerable cost advantage and contributing to competitive superiority.
Turkish Airlines plans for growth in the African region, where aviation is growing rapidly. As of the end of 2012, the Company flies to 33 airports in 23 countries. In the future Turkish Airlines plans to increase the connection between Africa and the rest of the world as the main carrier, contingent upon aircraft availability and flight authorization.
Turkish Airlines, with its extensive worldwide and ever increasing flight network, has advanced successfully in the industry. The Company’s core principles are those of respect for the individual and unlimited customer satisfaction. Turkish Airlines, distinguished by its young, technically advanced and reliable fleet, has evolved into a leading airline brand preferred worldwide for its innovative approach to customer satisfaction.
Istanbul, which geographically serves as a natural bridge between East and West is one of the fastest growing aviation centers worldwide. International passenger number, transferred over Istanbul, Turkish Airlines’ main center, is increasing rapidly. Indeed, Istanbul Atatürk Airport ranks among the top 15 cities worldwide in terms of planned and scheduled international passenger capacity. Turkish Airlines, seeking to grow further at the Istanbul hub, plans to reallocate certain of domestic and international flights from Sabiha Gökçen Airport to Atatürk Airport in 2013. Indeed, the Company is advancing confidently towards its goal of making Istanbul one of the largest transfer points. In 2012, nine million international passengers arrived from one point via Turkish Airlines and transferred over Istanbul to fly to another international destination. Notably, this number is 44% higher when compared to 2011.
Today Turkish Airlines is a global brand. The company made a great progress thanks to its geographical position advantage, measures taken against crisis and cost cutting policies, high service quality against low operational costs, emphasis put on customer satisfaction, successful subsidiaries, strong flight network and organic growth strategies.
Turkish Airlines operates according to exacting international service standards, at each level of the service chain, and at every point where the Company meets the customer. All passengers are hosted by attentive and trained personnel who embody the Company’s goal of promoting Turkish hospitality worldwide.
Turkish Airlines only had one subsidiary in 2003. Yet today it has directed its operational success to corporate development and become a corporation with 12 subsidiaries. The Company’s strategy is to forge strategic alliances and create sub-brands to advance its industrial success. It will continue to implement this strategy with fresh alliances in 2013. Turkish Airlines, a global network carrier and member of the Star Alliance, is dedicated to providing even better service over the coming years, owing to the extensive opportunities and flight choices it offers to its members.
Globalization has brought about the need for continuous travel; therefore, airline travel, having become increasingly widespread, has brought acceleration and growth to the industry. Turkish Airlines, in light of this opportunity, responds to customer demand with a policy of superlative service quality. The Company operates according to exacting international service standards, at each level of the service chain, and at every point where the Company meets the customer. All passengers are hosted by attentive and trained personnel who embody the Company’s goal of promoting Turkish hospitality worldwide. The “Globally Yours” message was created accordingly. The Company worked hard to offer the best possible service to its 39 million passengers in 2012. Indeed, Turkish Airlines plans to take its customer-orientated approach further still with new projects in 2013.
The year of 2012 was a fairly successful one in terms of brand awareness, wherein the company realized many important projects to further develop its global brand image. In addition to effective and successful campaigns in the social media, new brand investments through sponsorship agreements and advertisements of worldwide impact were realized. In recent years, Turkish Airlines has made extensive use of the most popular communication channels in disseminating corporate news in the fastest possible manner, to better communicate with its passengers and become a part of their daily lives.
Turkish Airlines continues its cost management projects, in order to realize the substantial turnover goal of TL 40 billion, with high profitability and reduced sensitivity to increasing costs. In accordance with its savings strategy, the fleet age is kept young and effective, and fuel saving measurements taken. In addition to this, and ranking among the Company’s most important strategies are efforts to increase the share of sales channels in order to decrease sales costs, and to invest in cost cutting technologies, and increase the efficiency of personnel and procedures.