Turkish Airlines Annual Report 2010

Continuing to further strengthen its international market position, Turkish Airlines' brand campaign focused on the superior, high-quality service that the airline provides to all of its domestic and international guests. Based around the motto "We are Turkish Airlines / We are globally yours", the campaign draws attention to the international stature of Turkish Airlines.



The new additions to our aircraft fleet were designed to fit in with our new corporate identity.

Globally Yours

 

We are Turkish Airlines We are Globally Yours

Continuing to further strengthen its international market position in the aviation industry after 77 years of operation, Turkish Airlines recently launched a brand campaign which focused on the superior, high-quality service that the company provides to all of its domestic and international guests. Based around the theme “We are Turkish Airlines / We are globally yours”, the campaign draws attention to the international stature of Turkish Airlines. The motto quickly became identified with the brand and was reinforced with the appearance of the red globe that has also become an important element of Turkish Airlines’s corporate identity. Flying over the globe is the Turkish Airlines logo symbolizing the wild goose, nature’s only truly intercontinental traveler. The lines connecting the destinations that the airline flies to join with the Turkish Airlines logo at the top. This design of the globe is intended to emphasize the globe-spanning identity of the Turkish Airlines brand.
 
Social Media Investments
In 2010 Turkish Airlines undertook numerous investments in the area of social media, which has come to be seen as an important element of communication today. To this end, the company’s channel and presence on Facebook was strengthened. In addition to an English-language Facebook page, which can be accessed from anywhere in the world in line with Turkish Airlines’s global identity, a specially designed Turkish-language page was also created.

All Turkish Airlines-related promotional campaigns and activities are also now being published on the airline’s Twitter page. This has created another channel by means of which our passengers may obtain information about current developments at the company.

As a company with a high level of social awareness, we take pride in supporting national and international activities in the areas of sport, culture, art, and science and in channeling resources into social investments. The underlying objective of every step we take through the sponsorships and social investments that we undertake in many different areas is to bring us closer not just to our own target audience but to all interested parties in the global arena.