Turkish Airlines Annual Report 2010

Brand Investments / Official Sponsor of Manchester United

Turkish Airlines in Basketball

Turkish Airlines signed a name sponsorship agreement with Euroleague Basketball, the most important professional club basketball competition in Europe.
Dubbed “Turkish Airlines Euroleague”, the sponsorship agreement with Europe’s highest-level tier and most important professional club basketball competition, was signed for a ten-year period with a five-year option. Under this agreement, the Euroleague Final Four playoffs will be conducted under the name “Turkish Airlines Euroleague Final Four”.

Under this agreement, the first such ever signed by Euroleague Basketball in the organization’s history, Turkish Airlines also became a sponsor in Euro Cup, Europe’s second biggest basketball competition after Euroleague.

Euroleague and Turkish Airlines have also agreed to undertake social responsibility projects in Turkey and other parts of the world under the “Euroleague For Life” program.

Turkish Airlines becomes the prime sponsor of the Turkish National Basketball Team.
Under an agreement signed at a ceremony held on 12 August 2010, Turkish Airlines became the prime sponsor of the Turkish Basketball Federation for two and a half years. The Turkish Airlines television advertisement for the Turkish national team also set a new record of sports as the highest and fastest basketball game ever played in the air in the history of the game.

Turkish Airlines: Prime sponsor for the World Basketball Championship games in Turkey

Turkish Airlines has become a sponsor of FIBA, an association of national organizations that governs international competition in basketball. This agreement gives the airline an important international platform on which to make its name known when the association’s world championship games take place in Turkey in İstanbul, Ankara, İzmir, and Kayseri.

Shop&Miles Sailing Cup 2010
The İstanbul leg of the GarantiBank “Shop&Miles Sailing Cup” took place on 22-23 May 2010 and was followed by the Bodrum and Göçek legs on 30 July-1 August and 27-29 August respectively. First-place winners at each event took part in the Les Voiles de Saint-Tropez races held in France from 26 September to 2 October of the same year. Turkish Airlines acted as the transportation sponsor for the first-place winners of all three legs.

32nd Intercontinental İstanbul Eurasia Marathon
Turkish Airlines was the official transportation sponsor for the 32nd Intercontinental İstanbul Eurasia Marathon. This is the most important international marathon event held in Turkey and attracts hundreds of thousands of runners and spectators every year.

46th Presidential Cycling Tour of Turkey
In 2010, Turkish Airlines was a sponsor for the 46th Presidential Cycling Tour of Turkey, one of the most prestigious annual bicycle races in the country. A hundred twenty cyclists from 30 countries took part in this year’s event, which began on April 1st and ended on the 18th.

AnadoluJet supports Turkish sports.

Since the day it was founded, AnadoluJet has continued to stand by athletics and athletes and to act as a transportation sponsor for Turkish sports clubs. During the 2009-2010 season, AnadoluJet once again was the transportation sponsor for Ankaragücü, Ankaraspor, Gençlerbirliği, Hacettepespor, Hacettepe University Basketball team, TED Basketball, Çankırıspor, Trabzon Karadenizspor, Antalyaspor, Urfaspor, and Konyaspor. In 2010 AnadoluJet was also a sponsor of Ormanspor and of the Akut Snow Sports Club.