Turkish Airlines Annual Report 2010

Brand Investments / Caroline Wozniacki: A Turkish Airlines Brand Emissary

Turkish Airlines and Tennis

Caroline Wozniacki, the number one name in tennis, becomes the face of Turkish Airlines Business Class.
Chosen to be the face of Turkish Airlines Business Class in 2010, Caroline Wozniacki appeals to tennis fans in particular and to sports fans in general primarily in Turkish Airlines’ brand communication efforts in Europe. Danish-born of Polish parents, Wozniacki will be representing Turkish Airlines in advertising films and public relations activities for three years.

Turkish Airlines sponsors PTT Thailand Open 2010.
Turkish Airlines was on hand as a sponsor for the PTT Thailand Open professional tennis tournament when it took place in Bangkok on 25 September to 3 October 2010. This annual event, which has the material and moral support of the Thai royal family, attracts numerous internationally-renowned players such as Rafael Nadal.

Turkish Airlines acts as transportation sponsor for the Sony Ericsson WTA İstanbul Cup.
Turkish Airlines served as the transportation sponsor for the Sony Ericsson WTA İstanbul Cup International Women’s Tennis Tournament when it was held at the ENKA Sports Complex in İstanbul on 26 July to 1 August 2010.

Turkish Airlines and Golf

Turkish Airlines Challenge
Turkish Airlines was a sponsor for the European Challenge Tour golf tournament when it was held in Antalya last year. Conducted under the name “Turkish Airlines Challenge”, the tournament began on April 29th and ended on May 2nd. It was attended by 156 professional golfers from countries across the world. The event provided an occasion for Turkish Airlines to support Turkey’s tourism industry by drawing international attention to the country’s golf potential and highlighting yet another aspect of Antalya as a travel destination.

Turkish Airlines Ladies Open
Turkish Airlines sponsored the Turkish Airlines Ladies Open golf tournament when it took place in Antalya from 6 to 9 May 2010. Broadcasts of the event, which was attended by 108 professional women golfers who came to Antalya from more than 30 countries, was seen by a billion people around the world.

Black Mountain Masters
Turkish Airlines was a sponsor for the Black Mountain Masters, a golf tournament on the Asian tour that was attended by 132 professional golfers during December 2010. One of the most prestigious events in the Asian golf calendar, the event provided an occasion for Turkish Airlines to engage in extensive promotional activities and to strengthen its connections with the Business Class target audience.