The Turkish Airlines Trademark Has Left an Indelible Impression in a Spectacular Event That Brought U.S. Fans the Soccer They Crave.

THE TURKISH AIRLINES TRADEMARK HAS LEFT AN INDELIBLE IMPRESSION IN A SPECTACULAR EVENT THAT BROUGHT U.S. FANS THE SOCCER THEY CRAVE.

Despite scorching heat and close to three hours of traffic, 81,500 people filled the Fedex Stadium in Washington, D.C. The drawing card was a match between world giants Manchester United and FC Barcelona in the Turkish Airlines-sponsored US Tour. Raised to a fever pitch by scores of fans waiting days for autographs in front of the hotels where their favorite teams were staying, the excitement was crowned by the Barça-Man U faceoff on July 30.

Presentation sponsor of the match, Turkish Airlines chalked up a major success in brand management when the Turkish Airlines trademark was displayed yet again before 81,500 spectators and the world media at Red Skins stadium. Another star of the evening was Kobe Bryant. Turkish Airlines’ Global Brand Ambassador, Bryant used one of the penalty shots made on behalf of a charitable organization at half time. A fierce Barcelona fan with an interest in football after growing up in Italy, Bryant presented the cup to 2-1 winner Manchester United at the end of the match. The Turkish Airlines trademark was etched in the memories of tens of thousands of spectators through logos and images on a giant screen during the match.


Handan Çörekçi,  MANAGER, TurkIsh AIrlInes’ WashIngton, D.C. offIce:

“We are pleased by the success of this event, which made an enormous contribution to promoting Turkish Airlines both in the U.S. and around the world. As you know, the U.S. is a major market in which Turkish Airlines has recently chalked up serious growth. We currently fly direct to four major cities: New York, Chicago, Los Angeles and Washington, D.C. We have also added new flights to the timetable in line with rising passenger numbers. Following this recent event we believe that Turkish Airlines is going to continue to compound its success in the U.S. market.”