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21 Days of Shopping Fun
Held first in 2011, The İstanbul Shopping Fest (ISF) is taking place this year June 9 to 29.
Realized through a 50 million lira investment, the Istanbul Shopping Fest kicks off with opening events on June 9. The festival is spread over a city practically the size of a country, with an area of 5,343 square kilometers and a population of close to 14 million. Besides the shopping centers, avenues in Istanbul’s major attraction points like Taksim, Nişantaşı, Şişli, Bakırköy, Fatih, Bahariye and Bağdat Caddesi will also be sporting a bevy of famous name brands.
Welcoming some five million visitors from Turkey and abroad last year, the festival is looking forward to millions again this year. Events galore are already planned in stores, shopping centers and dozens of points around Istanbul, which will be transformed into a throbbing entertainment center for 21 days and 21 nights. To the usual concerts, shows, street festivals, musical events, parties, contests, and fashion shows will be added shows and fashion shows put on by special groups coming from abroad. With all these vibrant activities, Istanbul is poised to become the sole fashion hub in the region.
Shopping Fest fun
Decked out with special designs and lighting to crank up the enthusiasm, Istanbul’s streets and avenues will play host to Istanbulites and their guests with street parties, concerts by well-known musicians and surprise entertainments throughout the ISF.