One of Turkey’s biggest brand names, Turkish Airlines

Turkish Airlines has taken its place in a four-volume work, ‘TM/Türk Markaları’, that brings together 70 pioneers among the biggest brand names created in Turkey.

Written by branding expert and academic Prof. Dr. Nükhet Vardar, the book whose motto is “A country is as rich as its brands”, chronicles successful stories of effective brand management. The first volume of the four-volume work, published with the backing of the Advertisers’ Association and Advertising Foundation of Turkey, includes the 74-year-old success story of Turkish Airlines, one of Turkey’s most important assets.