Turkish Airlines, 40 years in Switzerland...

Turkish Airlines, which made its first domestic flight in 1933 and its first international flight in 1947, is proud and honored to be celebrating today 40 years of flights to Switzerland.

The airline’s regular flights to important destinations such as Geneva, Zurich and Basle contribute in an ever greater and more meaningful way to economic, commercial and cultural relations between Turkey and Switzerland.

GENEVA TOURISM FAIR
Geneva is also hosting a major fair in February. First held in 1995, the fair this year, in which Turkey will be taking part as a guest country, is welcoming some 15 countries and a total of 200 participants. Also participating in this important fair is Turkish Airlines, which operates in constant awareness of its responsibility as the national airline of Turkey, a bridge between East and West throughout history. Turkish Airlines, which puts contributing in every way to the promotion of Turkey and the development of the nation’s economy among its top priorities, is participating in the fair with a 20 square-meter stand. Through the fair and a series of special activities being organized to mark the 40th anniversary of the start of its flights to Switzerland, Turkish Airlines aims to consolidate cooperation and contribute even further to relations between the two countries.
Turkish Airlines flies round-trip to Geneva everyday.

CITY WITH THE HIGHEST QUALITY OF LIFE
Located at the southwest tip of Switzerland, Europe’s most mountainous country, Geneva is a city that enchants everyone with its postcard-pretty landscape of snow-capped Alpine peaks. A city with a strong French accent, Geneva, which was chosen as the city with the highest quality of life on earth, is as stylish, wealthy and cultured as the nobles who leap out of the pages of a medieval fairy tale. It is also the headquarters of several international organizations such as the United Nations, the International Labor Organization, the World Health Organization and the International Committee of the Red Cross. Foreigners make up fifty percent of the people who work in the city, which is also host to 199 foreign missions. Just minutes from the French border by road, Geneva is 45 minutes from the nearest ski center, one hour from the Italian border, three hours from the German border and four from the Austrian border. The city’s strong foreign component makes itself felt in everything from banks to ethnic restaurants.

DIPLOMATIC CAPITAL OF THE WORLD
More than 190 banks and some 1800 restaurants serve today’s Geneva, capital of the banking and watch sector since the mid-19th century. Becoming the capital of international diplomacy when it was designated the UN headquarters in Europe, the city also saw a large amount of tourism investment. Geneva boasts some of the most interesting museums as well, based on concepts such as nature, glass, ceramics and the automobile. Some of the most famous include the Musées d’Art et d’Histoire and the Musée International de l’Automobile with its display of models and designs that have left their mark on the history of the motorcar. Meanwhile the Palais des Nations, symbolic center of the United Nations and open for guided tours, is another of the many places worth seeing in this city.