Turkish Airlines Marketing Summit 2008

Turkish Airlines’ 2008 Marketing Summit convened at the Xanadu Resort Hotel in Antalya Belek on 22-24 February.

Speakers at the summit, which was attended by 107 Turkish Airlines’ office managers abroad and 31 in Turkey, were the Turkish Airlines’ Board Chairman, Dr. Candan Karlıtekin, and the Airline’s President Temel Kotil  Ph.D., Vice-President (Commercial) Orhan Sivrikaya outlined Turkish Airlines’ commercial targets for the 2007-2008 period. The heads of Marketing and Sales, Business Development, Cargo, International Relations, Alliances and Cabin Services also briefed participants on their own projects and marketing strategies at the summit, whose guest speakers included two well-known academics: Prof. Dr. Arman Kırım touched on the topics of ‘Innovation in Marketing and Experimental Innovation', and Prof. Dr. Üstün Dökmen briefed participants on ‘Joy of Living and Working’ and ‘Feet-on-the-ground Communications with Passengers in the Air'.