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Turkish Airlines’ Sponsorship For Valencia
Turkish Airlines has undertaken transportation sponsorship of the Valencia Basketball Team, which was last season’s EuroCup champion and this season is playing in the same group with Efes Pilsen in the Turkish Airlines Euroleague.
Providing the team’s transport between Valencia and Istanbul, Turkish Airlines will have the right to advertise its brand on the Valencia Basketball team’s court as well as in various locations around the city. To announce the sponsorship, Turkish Airlines gave spectators who caught the T-shirts distributed to the stands at the Euroleague match played in Valencia the evening of October 21st a chance to shoot baskets on the court and the two winners were awarded award tickets.