Turkish Airlines Becomes Sponsor For Manchester United...

Rising to Europe’s fourth largest airline despite the global economic crisis, Turkish Airlines recently concluded a sponsorship agreement with the English club Manchester United, one of the world’s football giants.  The agreement will be signed in the coming days at the team’s Old Trafford Stadium. Under the 3 1/2-year agreement, Turkish Airlines’ ads and logo will appear as Manchester United’s ‘official sponsor’ on all the club’s ads, including the advertising panels at its Old Trafford Stadium and on the internet. The airline will also have the right to shoot advertising films with the Manchester United footballers and take part in some PR activities with the players, as well as publicizing and advertising its sponsorship around the world. Turkish Airlines will transport the English team to camps and tournaments outside Britain. Turkish Airlines’ Board Chairman Hamdi Topçu said that his company gave the utmost importance to the sponsorship agreement, pointing out that the cooperation would make a significant contribution to Turkish Airlines, which is well on its way to becoming a global trademark. Expressing the airline’s great pleasure at being the official sponsor of England’s top football team, Topçu added that the agreement would bring very important gains for both parties.