Kobe Bryant, Brand Ambassador

Pursuing its international brand awareness efforts without a pause, Turkish Airlines recently signed on Kobe Bryant, the world’s most valuable basketball player, as a brand ambassador.

Following the signing in the U.S. city of Los Angeles, Bryant is now Turkish Airlines’ brand ambassador in the U.S. and the world for the next two years. The airline, which has flown to New York and Chicago on the American continent for many years and more recently added Toronto and Sao Paulo, last month inaugurated a direct flight to Washington, D.C. and is currently preparing to add one to Los Angeles in the near future.

Following the new agreement with Kobe Bryant, the airline going to reach masses of people not only in the Americas but also in the Middle East and the Far East, where the basketball player has the most fans, and throughout the world through its global advertising campaign. In an announcement he made on the subject, Bryant said: “I am proud to have been chosen as Turkish Airlines’ global brand ambassador. Turkish Airlines has been offering passengers impeccable service for 77 years, and I am happy that Los Angeles residents will now be able to experience that service firsthand.”