Turkish Airlines At Italy’s Biggest Tourism Fair

Turkish Airlines took part with a special 80-square-meter stand in the TTG RIMINI’2011 Fair in which 2,400 firms from 170 countries participated. Visitor numbers at the fair, October 6 to 8, were up by 14% on last year’s figure. Turkish Airlines entertained and held one-on-one talks with tour operators from 60 countries and more than a thousand Italian agents in the 100,000-square-meter fair area, which was visited by 48,735 people, all from within the sector. The gains made as a result of those talks at the rapidly growing TTG RIMINI’2011 Fair are expected to pay off in a big way in the medium and long term, taking not just Turkish Airlines but Turkey as well into a new phase on the road to becoming a major tourist destination.