Business and Sports Join Up

Held with Turkish Airlines official transportation sponsorship, the ‘Sports Marketing Conference 2012’ recently welcomed in Istanbul high-ranking professionals serving sports brands, organizations and sports clubs to talk about sports marketing.

In the talk he gave, Zeki Çukur, Senior Vice-President of Corporate Communications at Turkish Airlines, which has become a world-famous brand for the sponsorship investments it has made in sports,  said, “The way to become a global brand is to think globally.”