Wellcome Aboard

Dear Guests, As happens every year, this year’s summer timetable brings with it several innovations. The 2007 summer timetable, effective 25 March-27 October, offers three new routes.

You may now fly Istanbul-Nevşehir, Istanbul-Batum and Yenişehir (Bursa)-Trabzon with Turkish Airlines’ confidence. The Istanbul-Batum route, which will serve both domestic and international passengers through a bilateral agreement between Turkey and Georgia, will also enable domestic passengers in the border provinces to travel passport-free. The newly added routes bring our total destinations up to 134, and flights on existing routes have also been increased in frequency.

As I have emphasized many times, Turkish Airlines aims to show the world that we are Turkey’s leading trademark. We are therefore are setting our sights ever higher. As Turkey’s sole flagship carrier, we are proud today to have earned for a second time the title of Europe’s fastest-growing national airline from the Association of European Airlines (AEA). Our airline boosted its number of passengers by 25.3%, its flight miles by 27.7% and its capacity by 23.5% over the same period last year to become Europe’s fastest-growing national airline in all three categories by AEA criteria. Last year as well our airline was the fastest-growing among Europe’s thirty national airline companies.

It is said that ‘A country is a rich as its brand names’. With that in mind, we are aware of the importance and value to be placed on education as the best way of achieving that goal. Education is even more important for a company like Turkish Airlines, which is in the services sector. The Turkish Airlines Academy which has been set up within our Company is therefore founded on the principle of developing the aviation sector through research, consultancy and training services. In partnership with the universities and with national and international companies, consultancy services for professionals from different sectors as well as special training programs have been offered in recent years. Here at Turkish Airlines we believe that the way to becoming a leader in areas like institutional success, being a strong trademark and earning customer loyalty lies through having highly qualified human resources. This year the Turkish Airlines Academy is planning special training for cabin personnel in particular. We will share the results of these efforts with you throughout the year. The purpose of our training program is to have the best cabin crews in aviation.

It is particularly gratifying to find that, in recognition of our Company’s well-deserved success, our share in the spread, wave by wave, throughout the world of the quality and effectiveness of training services has a place in the first volume of a new book, ‘TM/Türk Markaları’ (Turkish Brand Names), which chronicles 70 pioneering and strong trademarks that were created in Turkey. Being included among the rare institutions that have succeeded in becoming some of Turkey’s most valuable assets is especially meaningful for us.
I would like to express my infinite gratitude to everyone whose efforts go into making the Turkish Airlines trademark what it is. We are proud and happy to have continued to move forward through the skies for 74 years with the support and confidence of you, our valuable passengers. On behalf of Turkish Airlines I would like to wish all of you a happy 23rd April National Sovereignty and Children’s Day. For our children are the guarantors of our future.

Temel KOTİL, Ph.D.
CEO and Member of the Board