Welcome Aboard

Dear Guests, The airline industry has been a great pioneer in the development and widespread use of countless information technologies.

Running an airline is no easy task, as such, the complicated nature of the operation necessitates a highly sophisticated IT infrastructure. Thanks to this integrated approach, Turkish Airlines has been able to keep per-passenger costs well below the average global figures — a savings reflected in our financials.

Turkish Airlines has been growing very quickly over the past five or six years. Our IT investments are extremely important to our goal of preserving growth while continuing to boost productivity. Accordingly, we have declared 2010 to be the “year of investment” in our passenger facing systems.

We have begun work on a highly sophisticated ERP (enterprise resource planning) project that will rival the largest such systems in the world. We aim to increase our operational efficiency by tailoring our products and services to the specific needs of passengers. We will also use ERP to review and streamline the functioning of  human resources, procurement, inventory, accounting, and finance. The project is targeted for completion in three years and we confidently expect early results by the end of the first year.

We are also working steadily on our customer facing systems and are proud to announce the completion of THY Mobile, which was made available for testing on October 20th. Passengers will be able to use THY Mobile to make reservations, buy tickets, check in to their fights, and access up-to-date travel information on their phones. THY Mobile users will also have the option of fast boarding using a two-dimensional barcode downloaded to their handsets. Our greatest priority is to increase the value and convenience of our services by providing personalized, friendly experience for each of our passengers. As 3G enters the mainstream, you can expect ever richer features and convenience from THY Mobile.

Lastly, we are renovating our website and adding new functionality, broadening our portfolio of web services. Additionally, we are increasing the number of self-service kiosks which you may use to print your boarding passes in lieu of waiting at the front desk.

We hope our investments will allow us to remain among the leaders of technological advancement in Turkey.
This month we solemnly remember the passing of our nation’s founding father, Mustafa Kemal Ataturk.
I hope you enjoy your holiday during the Festival of Sacrifice. Thank you for choosing Turkish Airlines and I wish you a pleasant flight.

Sincerely yours,
Temel Kotil, Ph.D.
CEO and Member of the Board