Welcome Aboard

Dear Guests,
In line with its vision, Turkish Airlines acts on the principle of offering the highest quality of service in all its operations. It therefore bases its quality policy on concrete and measurable parameters such as passenger-orientation, technical quality, standardization and environmental awareness.

Turkish Airlines pledges a certain standard of quality to its passengers, which is documented in national and international Quality Systems certificates. Declaring it ‘the year of quality’, we received the ISO 9001:2000 Quality System certificate in 2006. In 2007 we formed our own catering service, Turkish Do & Co, a half-owned Turkish Airlines subsidiary, thereby laying the groundwork for the process which culminated in our being deemed worthy of the ‘Best Catering in Economy Class’ award by Skytrax, whose ratings are dubbed the ‘Oscars’ of the airline industry. In 2008 we earned the title of four-star airline. Thanks to this success, Turkish Airlines is justifiably proud to be the only flag carrier in Europe today providing four-star service in all the classes in which it operates. And this year Turkish Airlines again garnered the award for ‘Best
Airline in Southern Europe’, which it first received in 2009, based on Skytrax’s assessment of 750 different parameters.

These certificates and awards are proof positive that Turkish Airlines, as pledged in its quality policy, acts with customer-oriented vision, ensures individual participation, pursues its relations based on mutual benefit, provides effective leadership and continuously seeks to improve.
To raise Turkish Airlines’ service standards even higher, we make effective use not only of customer feedback surveys but of modern methods such as mystery shopper and honorary observer. Attempting to capture a diversity of viewpoints, we remain ever faithful to the principle of ‘Passenger Orientation’ expressed in article one of our quality policy. I would also like to point out that we have chalked up net progress in our lost baggage, catering, in-flight entertainment (IFE), cabin and passenger services as a result of the projects we have carried out.
Turkish Airlines aims to bring its passengers a flight experience at the highest level of comfort in the new planes currently on order. The B777 and A330-300 aircraft that are going to join our fleet starting in October offer fully reclining seats with a pitch of 78 inches (198 cm) in business class and seats with a pitch of 32 inches (81 cm) in economy class. The seats on our single-corridor A321 and Boeing 737-800/900 aircraft have a pitch of 45 inches (114 cm) in business class and 31 inches (79 cm) in economy. No comparable product is available at present on any other carriers at the destinations to which we fly. When it comes to offering passengers a thoroughly comfortable flight experience, Turkish Airlines makes no bones about its quality priority.

We endeavor as well to reflect our concept of quality service in the diversity of products we offer. We are adding new flight points to our flight network every passing day so that our passengers will be able to reach even more destinations thanks to additional alternatives. We have recently started flights to Sochi, our seventh flight point in Russia, and this month we will be inaugurating flights to Dar es Salaam (Tanzania), Entebbe (Uganda) and Alexandria (Egypt).
A pioneer in many areas of its sector thanks to its quality policy and approach, Turkish Airlines today is hovering close to its goal of becoming a five-star airline. Thanks to the appreciation shown by you, our valuable passengers, we are pursuing our nonstop efforts to become not simply the best in Southern Europe but the best in the entire sector. In closing I would like thank you for choosing Turkish Airlines and wish you a pleasant flight.

Sincerely yours,
Temel Kotil, Ph.D.
CEO and Member of the Board