- Dimensional 3 Tecnology
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Dimensional 3 Tecnology
Three-dimensional technologies are spreading rapidly through all areas of life. The worlds of education, commerce, marketing, business negotiations and entertainment are all being transformed by the possibilities this technology offers. We talked about 3D and all its ramifications with Halil Candevir, a director of design and technology for three-dimensional solutions.
Halil Candevir is a man who took advantage of the opportunity offered by three-dimensional technology to boost his business potential by 400 per cent. We discussed with him the details of the technology known for short as ‘3D’.
As three-dimensional technologies are gradually spreading throughout the world, they are also continuing to evolve technologically. So how is it that we can see an image in three dimensions?
Before we get to three-dimensional technologies, it will be useful to talk a little about depth perception. We perceive the world in three dimensions thanks to the perfect cooperation between our two eyes and our brain, which processes the differences between the two different pictures perceived by our two eyes to create a single 3D image or ‘depth map’. Thanks to this processing, we know how far away an object we are looking at is from us.
In three-dimensional technologies, beyond merely tracking an object with one eye, each eye also scans the object to give a separate image. As it does so, the 3D image tries to convince the brain that it is looking at a real three-dimensional medium. By creating conditions that are impossible in reality, artificial three-dimensional mediums can fool the brain, as well as making the viewer uncomfortable. The first step in creating a lifelike and trwtworthy three-dimensional image is to understand how humans perceive images in the first place.
Can you explain that in more detail?
Let me try to put it in simple terms. We receive 11 different kinds of information about depth with just one eye, To classify them: color, brightness (light/shadow), size and movement. What we learn by living in the real world is how alike objects appear to be, and how they are to be interpreted. For example, when one object obscures another and prevents it from being seen, we conclude that the first object is in front of the second. When we change our perspective, we realize that the second object is visible as well. The clue to creating the three-dimensional effect is this: “Get out from in front to reveal what’s hidden in back!”
Another way we judge distance is by measuring depth of field, or focal depth. And still another is through differences in texture. It is undeniable for example that, from the air, perspective, in other words, the atmosphere, affects how distant areas appear in three dimensions. Meanwhile motion parallax, or apparent displacement, provides clues about the distance of nearby objects from a moving vehicle.
In which areas are three-dimensional technologies on the rise?
Research conducted by Thomson Reuters, an information company that produces intellectual property solutions, has determined a rise in 3D television and in three-dimensional photography and film technologies. You can’t help but have noticed that 3D technology has entered our lives through TV in the second half of 2010. If we consider that 2009 was the golden age of the touch screen, then three dimensional solutions can be expected to surge ahead in 2010.
In which areas do you expect the next step to be taken?
In my view, the next step will be computers and game consoles. I believe 3D will soon be on the increase in the advertising sector as well on account of its innovative nature and high-definition performance.
It is of course inevitable that 3D will capture the attention of advertisers. So, can you tell us something about the areas of use of three dimensional imaging technologies in advertising?
Not only can 3D be used to promote products and firms of every kind, it can also be used in in-shop and in-store POP/POS (point of purchasing/point of sale) solutions.
It is a fact that three dimensional technologies are innovative.
So, in your view, what is it about 3D that ensures that its products create a high level of perception in people?
Actually they ensure that an object that is not real is nevertheless perceived as real and they create in a person a sense of touching that object. The object draws a person to it and takes him in. As an advertiser, I can say that this property is the main reason we offer 3D solutions.
As you see it, why are things moving so slowly in this field?
The products come from abroad, and the balance of supply, demand and price is out of whack at the moment. For the sake of producing an effective solution, we are solving the production part of the business in-house to provide some financial relief to the advertiser, lowering costs by reducing his software load.