Colorful Journeys

Turkish Airlines Passengers have never been so colorful! And their portraits are even more colorful thanks to New York-based Australian artist craig Redman.

Perhaps one of the most influential movements in art today and evident in the work of many artists, Pop-art put its stamp on the late twentieth century. Ever since the movement’s pioneers, Andy Warhol, Jasper Johns and Roy Lichtenstein, started putting objects of everyday use and their forms of production at the center of their art, they spearheaded a hot debate about advertising, design, art and the aesthetics of consumer products. Craig Redman is an artist who has recently captured a new approach by reproducing portraits of pop culture icons in his own unique style. From Lichtenstein’s polka dots to Keith Harring’s graffiti, a slew of influences are evident in Redman’s work. At the same time however there is no disputing that he has his own original style and clearly puts forward his own interpretations. Trained in design, Redman says that working in the grey area between art and advertising comes naturally to him. “I enjoy both,” he says. “I get as much of a kick out of seeing my work on products as I do out of seeing it on a gallery wall. For me it’s a matter of striking a happy balance between the two.”

Citing such diverse influences as the Renaissance, David Hockney, Peter Max and My Bloody Valentine, Redman defines his style as “a big melting pot of a whole lot of different influences.”

Passenger Portraits
Among Craig Redman’s portraits is a wide range of pop culture icons from Lady Gaga to Woody Allen. Redman, who says he is in awe of the people whose portraits he makes and that he only portrays people he respects, describes Turkish Airlines’ proposal to make portraits of Kobe Bryant, Caroline Wozniacki and the Manchester United and FC Barcelona footballers as a great opportunity.

It is no coincidence that Turkish Airlines, which has globally enhanced its brand awareness through agreements with some of the world’s best known personalities, and Craig Redman have crossed paths. Indeed there is an element of inevitability about it. What excites Redman about the airline’s Passenger Portraits campaign is that his portraits are going to be exhibited in the world’s major airports. Redman hopes that many people who would not normally go to museums and galleries will have a chance to see his work and that it will change their views about art. In another phase of the campaign, the portraits of the Manchester United and FC Barcelona players, which were done in black and white, were painted and the paintings sold at auction. The sales proceeds were donated to the two teams’ foundations, lending a social responsibility dimension to the project.

Everybody Wins
Another key aspect of Turkish Airlines’ Passenger Portraits is its interdisciplinary nature. Part and parcel of professional, academic, even everyday life today, interdisciplinarity is a concept to which all firms and institutions must adapt. No matter how outstanding the service an airline company offers in its own field today, it cannot subsist merely as an airline. Just as an artist cannot support himself merely by making pictures.

The Craig Redman-Turkish Airlines collaboration is a project to which everyone involved in the campaign contributes something, a project accessible to a broad mass of people including artists, athletes and airline passengers, in short, a project in which everybody wins.

Passenger Portraits
Among Craig Redman’s portraits is a wide range of pop culture icons from Lady Gaga to Woody Allen. Redman, who says he is in awe of the people whose portraits he makes and that he only portrays people he respects, describes Turkish Airlines’ proposal to make portraits of Kobe Bryant, Caroline Wozniacki and the Manchester United and FC Barcelona footballers as a great opportunity.

It is no coincidence that Turkish Airlines, which has globally enhanced its brand awareness through agreements with some of the world’s best known personalities, and Craig Redman have crossed paths. Indeed there is an element of inevitability about it. What excites Redman about the airline’s Passenger Portraits campaign is that his portraits are going to be exhibited in the world’s major airports. Redman hopes that many people who would not normally go to museums and galleries will have a chance to see his work and that it will change their views about art. In another phase of the campaign, the portraits of the Manchester United and FC Barcelona players, which were done in black and white, were painted and the paintings sold at auction. The sales proceeds were donated to the two teams’ foundations, lending a social responsibility dimension to the project.

Everybody Wins
Another key aspect of Turkish Airlines’ Passenger Portraits is its interdisciplinary nature. Part and parcel of professional, academic, even everyday life today, interdisciplinarity is a concept to which all firms and institutions must adapt. No matter how outstanding the service an airline company offers in its own field today, it cannot subsist merely as an airline. Just as an artist cannot support himself merely by making pictures.

The Craig Redman-Turkish Airlines collaboration is a project to which everyone involved in the campaign contributes something, a project accessible to a broad mass of people including artists, athletes and airline passengers, in short, a project in which everybody wins.