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Two Stars Meet
FC Barcelona’s Argentinian star Lionel Messi has become the latest brand ambassador for Turkish Airlines, the rising star of the aviation sector. Messi and Turkish Airlines Board Member Ismail Gerçek took part recently in a press conference at Nou Camp Stadium. “Being a brand face for Turkish Airlines, Europe’s best and the world’s fastest growing airline, is a great honor for me,” said Messi at the conference. Turkish Airlines’ Board Member Gerçek for his part said, “Cooperating with a world-class football star like Messi further strengthens the leading position of Turkish Airlines, which flies to more countries than any other airline in the world.” Together with basketball world star Kobe Bryant, Lionel Messi acted in a Turkish Airlines’ advertising film as part of the agreement.
Breaking the 20 million threshold in four days, it became the most rapidly spreading video worldwide.
Watched by close to 100 million people in three weeks, the Turkish Airlines advertising film has become the most-watched ad in YouTube history.