Corporate executives from Italy, Netherlands, France and Belgium are coming together to discuss “business travel trends” in Istanbul – Turkish Airlines stages "Next in Corporate Travel 2011"
 
Meeting point Istanbul: 1.000 company executives from Italy, Netherlands, France and Belgium will discuss the current and future trends in corporate travel in the Turkish metropolis - Istanbul. The conference, “Next in Corporate Travel 2011 - NICT 2011“ is an innovation initiative of Turkish Airlines that was first launched in 2009. Due to the big success in 2009 and 2010 with more than 1.500 participating companies from Germany, Switzerland, Austria, United Kingdom and Ireland, Next in Corporate Travel (NICT) continues on an annual basis with several European countries.
 
NICT basically provides creative ideas and impulses on efficient planning and management of corporate travel. This helps companies to increase their competitive strength and to decrease their costs.
 
The 2011 theme of Next in Corporate Travel is identified as: "How to keep the balance between securing your international business growth and cost saving on your global travel"
 
“In today’s highly connected and competitive world, the market is everywhere! In other words, the playground is big and challenging. This forces companies to travel frequently in order to exploit opportunities anywhere in the world. You need to be fast and creative to strengthen your international business development in different parts of the world at the same time while maintaining efficiency and cost optimization. By hosting NICT, we want to give companies a platform where they can share and discuss their very specific needs and wishes on corporate travel with other business and opinion leaders. In these times of tight travel budgets, this is more important than ever.” says Chief Marketing Officer of Turkish Airlines, Faruk Çizmecioğlu.
 
Turkish Airlines is giving special focus to its innovation initiative Next in Corporate Travel to maintain its cutting edge character. The company is working with its marketing consultancy, ADBA, to add maximum value to the participants in each and every detail.
 
“NICT is the International Executive Forum for the Corporate Travel Class. It creates an opportunity for company executives to learn more about Istanbul as a fast growing international hub towards Middle East, Far East and Africa. Furthermore, NICT delivers latest insights on corporate travel trends from leading international experts. Listen, learn and share is the aim of NICT. This creates the biggest value-add for the day-to-day business of corporate executives to balance corporate travel and international business development efficiently“, say Menend Esemenli and Martin Cserba, Executive Board Members of ADBA, consultant and organizer of Next in Corporate Travel for Turkish Airlines.
 
Next in Corporate Travel 2011 takes place on 21.-23. October,  28.-30. October, 18.-20. November and 2.-4. December 2011 in Istanbul. At each conference, around 250 company executives and travel managers will be hosted. Besides of high-level keynote presentations, the participants will get the opportunity for an exclusive backstage tour at the Turkish Airlines hub in Istanbul. Additionally, a corporate travel study will be executed in parallel with round table talks to identify and analyze the needs of companies.

NICT 2011 Conference details and program is available at the conference website at www.nict2011.com