Turkish Airlines Euroleague Logo has been introduced...

The new logo for “Turkish Airlines Euroleague” has been introduced in Barcelona...


Barcelona, October 5, 2010. The new logo for the Turkish Airlines Euroleague has been introduced on Tuesday in Barcelona during a special presentation ceremony attended by representatives of Turkish Airlines, Euroleague Basketball, clubs, leagues and the media.

The Chairman of Turkish Airlines, Mr. Hamdi Topcu, said “Turkish Airlines as the fastest growing airline company in Europe is very excited about giving its name to Euroleague Basketball and we are proud of this great cooperation” in his speech during the ceremony in Barcelona.

The Turkish Airlines Euroleague logo is a fusion of the already existing Euroleague Basketball logo and that of Turkish Airlines, Europe's fourth-largest carrier of air passengers. The logo seeks to merge both companies' graphic identities and conserve their values and recognition by all fans across Europe, which is one of the biggest markets for Turkish Airlines, with more than 70 destinations.

The new Turkish Airlines Euroleague logo is one the first steps in the implementation process of the integrated partnership model that both companies are developing. Turkish Airlines will be the title sponsor of the top European basketball competition across the globe starting with in 2010-11 and running for four more seasons.

To view the "Euroleauge Logo" film, please click on the link


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Turkish Airlines, Inc
Media Relations

 

17.03.2013 Updated