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City Guide : Sao Paulo

São Paulo is the most populous city in South America with an estimated 11 million population in the city and 20 million in the metropolitan area. In addition to being the center of economy and capital in Brazil; the city is also rich in terms of its cultural parks and museums.

The ethnic diversity of the city’s population also creates an astonishing beauty. For instance, São Paulo is the home of the second largest Japanese population in the world, following Japan. Italian, Jewish, and Arabic influences are seen on not only the daily life, but also in art and business contexts.

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  • Tourist Attractions

    The starting point for a nice trip is Avenida Paulista. This is because this point, located between the Bela Vista and Jardim Paulista neighborhoods, provides transportation to all directions via buses and the subway. It is also the best starting point for taking a walk, with its proximity to Paulista de Centro and Ibirapuera Park.

    Places to visit are gathered in the city’s “extended metropolitan area.” This area is bounded by Tietê River to the north, Pinheiros River and Avenida Dos Bandeirantes to the west, and Avenida Salim Farah Maluf to the east. The historical downtown is distinguished by white plaques. The metropolitan area is divided into regions with a color designated for each one. Grey, light green, dark blue, yellow, red, dark green, light blue, and purple are designated for northwest, north, northeast, east, southeast, south, southwest and west respectively.

    São Paulo expands around the area known as Praça da SE, which has a stone landmark symbolizing “point zero” of the city, at the center of it. The city “metro”, the biggest subway system in Brazil, is very clean and efficient. Although it is not as comprehensive as its counterparts in Europe and North America, it operates in the most important areas. Construction of subway extensions are still ongoing. Neighboring districts Jardins, Itaim, and Ibirapuera Park are among interesting places to see.

    Examples of modern architecture have replaced the old buildings in São Paulo, following the extraordinary growth and development it has went through in the 20th century. 17th century churches centering around the historical downtown, skyscrapers, and the traditional ethnic neighborhoods under their shadow are also located in close proximity to the downtown area. São Paulo is divided into 7 main regions. 

    Historical downtown, also known as “Centro Histórico” is one of the equally cosmopolitan areas of São Paulo. The Italian region Bixiga, Japanese region Liberdade, Sé and Vale Anhangabaú, República, Bom Retiro, and Luz are located in this region.

    The Expanded Downtown, “Centro Expandido” can be described as a circle around the city, which had developed throughout the 20th century. Places that are frequented by tourists are mostly located within this circle.

    The southern region exhibits a transition from green areas and residential areas spread around a lake to a middle class village life that centers around local commerce. This transition ends in the new downtown that is decorated with skyscrapers.
    The biggest football/soccer stadium of the city is located in the west region, where São Paulo University and the Government Building/State Building are also located. The west side also offers a green suburban feeling as opposed to the chaotic city outlook. In Rio Pequeno E Jaguaré and the northwestern neighborhoods, there are residential areas with very low income levels compared to industrial areas. 

    You can find a small town feel in the neighborhoods called Freguesia, located in the northern region of São Paulo. Also Expo Center Norte - which is the largest events and performing arts center in South America-, Serra da Cantareira State Park, and Anhembi Park are located here. The region is also known with its samba schools. 

    The eastern region is also the oldest industrial region in São Paulo. It has been the home of numerous immigrants who arrived in the beginning of the 20th century. In this region, the most populous one in the city, Lithuanian settlement Vila Zelina and Italian settlement Mooca neighborhoods are among places you can visit.
  • Culture & Entertainment

    88 museums are located in São Paulo and the city makes a name for itself as a capital of arts as a result of that.

    These museums and art houses store and display paintings, sculptures, photographs, and outstanding examples of all visual arts. São Paulo Museum of Modern Art (Museu de Arte Moderna de São Paulo- MAM) built by the famous Brazilian architect Oscar Niemeyer, Pinacoteca State Museum (Pinacoteca do Estado de São Paulo), Museum of Sacred Heart, Lasar Segall Museum, and Museum of Image and Sound (MIS) are only a few among the various options. The city hosts countless music, dance, and theater performances with the São Paulo Art Biennial and its film festivals.

    Night life in São Paulo is very colorful; you can get stuck in the traffic if you happen to run into people on their way back to their homes. Also, between 08.00 (AM) to 10.00 (AM) in the morning and 06.00 (PM) to 08.00 (PM) in the afternoon; the traffic turns into a complete mess. In certain days of the week, some vehicles are not permitted into the traffic.
  • Food & Drink

    The general outlook of the city becomes more distinctive in various neighborhoods under Italian, Japanese, and Arabic influences. Even just taking a walk in these areas, which stay true to their unique atmospheres, offers very entertaining sights. Another option is to go to numerous restaurants of various sizes. Locals of São Paulo are called “paulistanos” by Brazilians in other regions. According to them, “paulistano”s live for two things: working and eating.

    A little visit to the region confirms this opinion, without a doubt. In terms of food, São Paulo provides not only the best in the country, but also a great variety that makes a name for itself around the world. However, pork is used in many meat dishes. Pizzas, which are prepared quite traditionally, make up another extremely delicious dish.
  • Shopping

    Among the new shopping centers, Higienópolis, “Ibirapuera” and “Rua Oscar Freire” are the ones that are best for shopping in stores of fashion brands. The market place known as Mercadão (Grand Bazaar), located on Estado Street, is a spot you must stop by to do food shopping and grab a bite to eat. Guarana Brazil is another shopping area filled with elegant, stylish clothing items.
Route Map: Istanbul – Sao Paulo Flight

Sao Paulo

One of the world's largest metropolises alongside Tokyo, Seoul, Mexico City and New York, Sao Paulo is the most populous city in the southern hemisphere with a total of 22 million people, 12 million of them in its favelas or slums. But Sao Paulo is also Brazil's richest city and the financial capital of South America. With the best restaurants, bars and nightclubs in all South America, and with its magnificent museums and its theater, dance and music scene, it jealously guards its distinction as Brazil's art, culture and financial capital.

THE HEART OF LATIN AMERICA
Founded as a small town in the 1700's, Sao Paulo grew rapidly due to the production of coffee, which developed thanks to the high altitude and fertile soil. World-famous Brazilian coffee is exported around the globe through the neighboring port city of Santos 70 kilometers away with Sao Paulo taking the lion's share of the trade. When slavery, which supplied the labor for coffee production, was abolished at the end of the 1800's, new immigrants from European countries like Italy, Portugal, Spain and Germany filled the need for workers on the coffee plantations. This wave of migration would continue at the start of the 20th century with immigrants from Japan, Syria and Lebanon.

A target of intensive migration from all over the world since the start of the 20th century, this former backwater is now a mega-city which has opened it arms to countless cultures whose tastes it addresses in its more than 12,000 restaurants offering a splendid array of all the cuisines of the world. Its more than seventy giant shopping centers, among them some on the list of the world's ten most luxurious, also make the city the shoppers' paradise of South America. Most of the giant multinational firms operating in Brazil have offices here, a salient detail that highlights the city's economic and commercial importance.

Foremost among the hundreds of cultural, commercial and artistic events hosted by the city are the Sao Paulo Art Biennale, South America's most impressive, Fashion Week, and the Sao Paulo Formula 1 Grand Prix in which Brazilian drivers like Emerson Fittipaldi, Jose Carlos Pace, Ayrton Senna and Felipe Masa compete for the cup.  With strong participation from Turkey, the last biennale was visited by over a million people. Sao Paulo Fashion Week too gives the world's biggest such events in London, New York, Milan and Paris some stiff competition.

Built in the 17th and 18th centuries, Praça Da Sé, the oldest district where Sao Paulo was first founded, is fairly bursting with the best preserved colonial structures in Portuguese baroque style outside Europe.  On a stroll through this district you will relive the colonial atmosphere of a century ago with its bustling avenues. The Cathedral Sé here is a monumental structure that has become a symbol of this great city. And the Mosteiro Sao Bento on the northern edge of the Triangulo district is another of the city's oldest and most important churches.

SAMPA'S LATIN SPIRIT
The Avenida Brigadeiro Faria Lima, or Faria Lima Boulevard for short, has a different air altogether with its countless upscale restaurants, nightclubs and shopping malls catering to the upper class. Watching the luxury life flowing along the boulevard while sipping authentic Brazilian coffee in one of its cafes and imbibing Sampa's Latin spirit has to be one of the most memorable moments you can have in this city.

Paulista Avenue with its culture center and several museums, the Estaçao da Luz train station built at the end of the 19th century, Ibirapuera Park, the city's second largest, chock full of museums and buildings designed by the famous Brazilian architect Oscar Neimeyer, the vibrant Liberdade district where the Asian immigrants live, the historic 'Mercado Municipal' shopping center where a camera is de rigueur, and the Pinacoteca do Estado de Sao Paulo which offers samplings of modern Brazilian art are just some of the must-see places in the city.

With a serious manuscript collection, the Ipiranga Museum, which tries to present Brazil's historical past in over a thousand different objects, espouses the aim of ensuring integration among the countries and cultures of Latin America. At the same time, the Memorial de America Latina, which also houses the Latin American Parliament, and the Immigrants' Hostel where immigrants arriving between 1882 and 1978 were first housed and which preserves objects commemorating those who left their native lands to come to this country with great hopes, also demand a visit by museum lovers.

Always lively and humming,  the giant Praça da Republica square hosts an open air market on Sundays. Everything from semi-precious stones to wood carvings by Amazon natives is sold at this market which offers a not-to-be-missed opportunity for shopping buffs and those in search of authentic handicrafts.

If photographing a panoramic view of the whole city especially at sunset is your passion, then the Banespa Skyscraper on the Rua Joao Bricola, Brazil's answer to New York's Empire State, is the place for you. With its unique blend of almost all the cultures in the world, Sao Paulo is an exceptional mosaic whose match you'd be hard put to find. A virtual Latin American world capital with its cultural, artistic and commercial dynamics.

Ticket Sales Offices : Sao Paulo

THY Sales Office - Sao Paulo
Address Av. Paulista 2073, Horsa II, 2301, 23rd Floor, Conjunto Nacional Building Sao Paulo , Brazil
Phone ++ 55 11 3371 9600
Fax ++ 55 11 3371 9610
Telex
E-Mail infobrasil@thy.com
Work Hours

Weekdays 09:00-18:00

Saturday Closed

Sunday Closed

THY Airport Office - Sao Paolo
Address Guarulhos International Airport , Terminal 1 , Wing B
Phone ++ 55 11 2445 4661
Fax ++ 55 11 2445 4663
Telex
E-Mail gru@thy.com-customer.br@thy.com
Work Hours

Every day: 15:00 - 03:30

BCS BRASIL CARGO SERVICE
Address ALAMEDA MAMORE 535, SALA 1102, ALPHAVILLE-BARUERI, SAO PAOLO, BRAZIL
Phone 5511 4166 6709 / 5511 4166 6719 / 5511 4166 6743
Fax 5511 4166 6746
Telex
E-Mail grucargo@thy.com
Work Hours

Saturday Closed

Sunday Closed

  • Sao Paulo : Airport Information

    Guarulhos Airport

    Address : São Paulo-Guarulhos International Airport Rod. Hélio Smidt s/n Ed. Interlagação São Paulo
    Phone : (11) 6445–2945
  • Sao Paulo : Airport Map Information

Sao Paulo Hotels
Sao Paulo Info
Thursday
GMT
  • Thu 25°C
  • Fri 26°C
  • Sat 26°C
Jul Aug Sep Oct
23°C 25°C 25°C 27°C
13°C 14°C 15°C 16°C
All for the Year Monthly Averages
Area : 1.522.986 km²
Population : 11.150.249
Monetary Unit : Real
Phone Code : 00 55 11
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