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- Turkish Airlines Advantage at Thessaloniki Hotels
Business and Sports Join Up
Business and Sports Join Up
Held with Turkish Airlines official transportation sponsorship, the ‘Sports Marketing Conference 2012’ recently welcomed in Istanbul high-ranking professionals serving sports brands, organizations and sports clubs to talk about sports marketing.
In the talk he gave, Zeki Çukur, Senior Vice-President of Corporate Communications at Turkish Airlines, which has become a world-famous brand for the sponsorship investments it has made in sports, said, “The way to become a global brand is to think globally.”
