Vision and Values

Our Mission:

To become the preferred leading European air carrier with a global network of coverage thanks to its strict compliance with flight safety, reliability, product line, service quality and competitiveness, whilst maintaining its identity as the flag carrier of the Republic of Turkey in the civil air transportation industry.

Our Vision:

To become an air carrier with;

  • a continued growth trend over industry average
  • zero major accidents/crashes
  • most envied service levels worldwide
  • unit costs equating with low cost carriers
  • sales and distribution costs below industry averages
  • a personnel constantly developing their qualifications with the awareness of the close relationship between the benefits for the company and the added value that they contribute
  • an entrepreneurship that creates business opportunities for fellow members in the Star Alliance and takes advantage of the business potential provided by them
  • a staff well adapted to modern governance principles by observing the best interests of not only shareholders but also stakeholders

Core Values

  • Honesty and Fair Dealing
  • Customer Satisfaction
  • Demonstrating Respect to Individuals
  • Innovation
  • Team Work
  • Leadership
  • Productivity
  • Confidentiality
  • “Open Door” Policy

Click here for more detailed information about our core values.