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Sponsorship Agreement With Borussia Dortmund
SPONSORSHIP AGREEMENT WITH DORTMUND
Turkish Airlines has signed a Premium sponsorship agreement with German Bundesliga champion Borussia Dortmund to become the official airline of the giant club. In a talk he gave at the signing ceremony, Turkish Airlines President &CEO Temel Kotil, Ph.D said that the cooperation with Borussia Dortmund was very important for the airline, adding that Turkish Airlines and Dortmund had both grown very rapidly to become two of the world’s leading brands.
Turkish Airlines and Borussia Dortmund have similar success stories. Both Turkish Airlines, which holds the title for Europe’s best airline and aims to unite perfection in sports with exceptional service in civil aviation, and Borussia Dortmund have firm principles, established histories, and strong attachments to their respective regions. In light of all these things as well as their self-sacrifice and success, the partnership promises to be mutually productive and harmonious for the pair.
Borussia Dortmund flew to the Champions League final in London with Turkish Airlines. Something equally memorable: a specially designed plane, exhibiting Borussia Dortmund’s team colors of black and yellow, flew the team to the UK. This was their first flight with Europe’s Best Airline after signing a premium partnership agreement with Turkish Airlines.