Winter In Turkey Campaign

Turkish Airlines has launched a Winter in Turkey (WIT) campaign to contribute to winter tourism in the country. Since the campaign targets the Middle East, where people have a special interest in the former Ottoman capital of Bursa, the city and nearby ski resort of Uludağ have been designated pilot regions. To promote the campaign in the press, 40 agency officials and 20 members of the press from the Middle Eastern region were invited for a 3-day program with overnight stays in Istanbul, Bursa and Uludağ from February 20 to 23. Welcoming the guest journalists at his office, Turkish Airlines’ President & CEO Temel Kotil, Ph.D., briefed them about the airline and answered questions about its growth in recent years.